Building A Strong Brand: Brands and Branding Basics by branding expert, Dave Dolak

Building A Strong Brand: Brands and Branding Basics by branding expert, Dave Dolak: "must understand that you already have a brand. Everyone has at least one brand. Your name and who you are is, in fact, your personal brand. The brand called 'you'. The issue then is not whether you have a brand, the issue is how well your brand is managed.
Brand Management"

Interesting information on the Basics of Branding.